ICICI Bank, India’s second largest bank launched today iMobile, a unique mobile banking platform on mobile phones. iMobile is a breakthrough innovation in banking where practically all internet-banking transactions can now be simply done on mobiles phones. Customers can now transfer funds to ICICI and Non ICICI Bank accounts just with the click of their mobile. The application covers Savings bank, Demat, Credit Card and Loan accounts. Customers can also pay their utility bills and insurance premium through this facility. ICICI Bank offers this facility free of charge to customers.
The application uses ATM pin to auntenticate users on this application for security.Currently ICICI uses mobile banking through SMS ,ICICI has 13 million customers of which 7 million has registered for SMS banking. It sends 20 million SMS alerts to its customers every month.
Customers who are already registered for mobile alerts will be able to download this application by sending an SMS “iMobile” to 56767661. Customers who have GPRS connection will receive a WAP link for activation. Customers who do not have GPRS can download iMobile from ICICI Bank.com on their desktops. It can then be transferred on to their handsets using either Bluetooth or data cable.