Rumours on Google coming out with Tablet like iPad

Google has not made any public announcement about its upcoming Google Tablet like iPad.After HP announcing its HP Slate a competent for iPad,Nokia and Microsoft to release tablet computer and now its the turn of Google to release its own Tablet.
Google is planning to release its tablet with latest Android OS.But other parts of the news says that it may also release its Tablet with Chrome OS.
It seems Google CEO Eric Schmidt has discussed with his friends about its plans on iPad like Tablet at Los Angels Party.

So we are here to decide which Tablet computer to go for once all the planned devices are released.But for sure Apple is going to have a tough competetion with all giants for its latest device iPad.

Optimizing a website : Minimizing your Bounce Rate

What is the bounce rate for a website?
If you are one who goes through your website, you would have noticed the Column Bounce Rate. Bounce Rate is the percentage of your visitors leaving your site after a single page visit. And most likely these visitors would have come from a search engine, looking for a specific piece of information. And if they are leaving either they could be disappointed in the content or they found the answer. Typically a  Bounce Rate  of less than 50% is good. And for new sites with very few visitors bounce rate could be upto 75%.

How to minimize your bounce rate?
If you are using Google Analytics, you would be able to see the site’s entire bounce rate and individual pages Bounce Rate. If a individual page is getting higher percentage of visitors and also having higher bounce rate then you need to fix those pages in particular, before going for a entire site overhaul.

Typically a higher bounce rate would indicate the following :
1. Content is poor.
2. Misleading title/SEO optimization.
3. Poor Navigations like Similar posts/Recent Posts etc.

If the content is poor then you might need to get more in depth content for the page without removing existing article completely. If you believe your content is not related to the title, then you might want to add relevant information as it help you in earning the trust of your visitors. Google eventually will reduce your rank in the search index if the bounce rate is higher, as a high bounce rate shows less relevant information.

And if the link structure or Related Posts/Recent Posts organisation is not correct then you might as well go for a complete site overhaul to place these links in highly visible areas of your site.

Also adding a page navigation, Collapsible archives in your site could help. Adding other page links just below or near your content/main entrance of your sites will help in leaving your visitors.

How good is googlebot?

I was going for a walk here in OHIO and found a shop with words “This shop is powered by Google search”, Its a real estate company which occupies top spot in Google’s rankings. It now brings us to the question why should someone display such a banner in front of their shop? Is it advertisement for Google ? or Is it a fashion? I think its more to do with  gratitude.

There are too many companies in the web world which rely solely on Google search and Google adsense programs.Many websites might fall if Google decides to take them for a ride(I know they won’t 🙂 ). “Every possible site exists in Google search database” and you can reframe the sentence “A site exists only if it is in Google search”, that is how much Google has control over the search engine market.

Its not the control and market dominance which fascinates me, rather its the perfection or finesse with which it accomplishes the task.Over the last few years I have been involved with Googlebot (my favorite word is the google serpent) in many ways.It has taken nearly 2-3 years for me to understand the efficiency and presence of googlebot.Its fast,it crawls every thing and it punishes harshly whenever junk is thrown at it.

Sometime back when the SEO comapnies started out spreading their wings everybody was wondering whether SEO’s will rule the roost.But Googlebot proved them wrong pretty soon, any tactic to get a better rank had improvements in the short term but the cost? Many sites were blocked/punished, they were simply thrown to last pages of search results.

So how good and how receptive is googlebot ? I did a little research on one of my site(or rather a mistake), I tried to pass some keywords which will give me a better ad revenues, though the keywords were not totally off topic for my site but they were itly for content not present in my site. Within a few days my site’s search visitors reduced, and to my astonishment(shock) site appeared exactly in 41/42 nd position for the same keyword which I had first five places in search rankings earlier.

So is it the -40 filter? I guess so and it responded pretty quickly for my liking.It responded pretty fast to my keyword seeding / keyword spawning and the punishment was harsh as well, I lost nearly 80% of my site visitors thanks to the fourth page result. If Google had banned my site or applied -5000 filter or something my site would have become extinct in a day.

Once I removed the keywords it took my site to regain the top spot within  a week or two. I should feel pretty lucky to have regained my spot in search rankings.And the search ranking was regained mainly by referrals, which makes us to have a look at reffering sites.

Some people call it Authority sites, if a Site say refers my site for certain Indian news articles my site’s ranking will increase, thats because is the top authority site for Indian news. In my case the sites fighting for my keyword also were mine and since they were referring to my first site, it didn take long for me to get back to top spot.But a year back similar misadventure led to closure of my news site, by now I know how to work with googlebot, Dont try to be over smart with googlebot, If your site is really worth it will get a good rank else you will be punished.

I will update more filters and the Google sandbox in a few days. Signup for receiving articles from  this site.