IPL – A tale of innovation, fusion and competition

Not so long ago, a wise IIM professor told his young students that the competition for a product or service often comes from players in a completely different industry. And today we find the evidence of it everywhere around us. For instance most of us know that the biggest and the obvious competitor for Nokia is probably Sony Ericsson or Motorola, but one should not be surprised to learn that they are also a competition to brands that manufacture watches, alarm clocks, cameras, transistors and walkman.

Another example that is often discussed in many B schools, are the fate of Airline industry. While every Airline has one obvious competitor within the same industry it also has other competitors who are encroaching into its business. With many companies opting for tele-conferencing and video conferencing services, they save a lot on travel budget and it only makes more sense at the time of economic crisis. Who would have thought that the Airline industry will loose a substantial amount because of telecommunication companies like AT&T!

The same wise professor quoted another example that is something more closely related to common people like us. The Indian Bollywood league oops! Correction – the Indian Premier league that has brought together two completely different industries together. By exploiting the love for cricket in India, the franchise and the players make money, sponsors get their share of attention for their products or service and people get to watch the three hour entertainment. The boring aspects of cricket have been removed and its tailor made to suit a larger audience which would otherwise not be interested in a test cricket or a 50 over match. Now this kind of fusion of industries gives a win-win situation to all. Of course it also happens to attract too much attention from Income Tax dept.

Ok with all this said, what does this mean to us, the common folks? Well, to begin with, as consumers, our overall experience of using a product or service will constantly improve and we will get better value for money. Don’t be surprised if a proposal is made in distant future to install a chip in your head for credential purposes to allow a range of things like bank transaction, passport identification or even right to vote. As for companies that produces good and services, they will need to look out for competition in different industries and will need to constantly innovate and add value to their products or service to stay in business.

IPL makes IT department richer by 110 Crores in 15 days

The Central Board of Direct Taxes Department would have been happily smiling on their way to the bank as yet to be finished,still more to come,15 days of IPL fetches them with 110 crores as Tas deducted at Source(TDS) payments made by the IPL Organisers and Franchisees.

BCCI has projected an earnings of around 1 billion from this year’s IPL alone and it looks like they would go way beyond their target at the end of this year IPL.A Senior CBDT official said that the department expects to earn around Rs 200 crores in direct taxes from games related revenue by the end of IPL-3.Lalit Modi,the Chairman of the IPL estimates around Rs 4500 crores,the IT department hopes revenues from ancillory sources like TV rights and Advertisements to earn them atleast half as big as the direct revenues from IPL tournament.The games broadcaster Sony is likely to generate income upwards of Rs 800 crores

Would this be the turn of an Indian Captain to lift the IPL Trophy 2010?

Despite all the Commotion going on for the past 2 months around IPL starting with the last minute exclusion of pakistan players by the franchisees at this year auction followed by the tiff between IPL governing council and NBA(National Broadcasters Association) over Media rights for telecasting the IPL match clips in News Channels and finally the whole drama of the last minute withdrawal of the Bidding process for the two new additional teams from IPL 2011 by the BCCI,there is still a sense of a successful IPL this time around in India or to say “Welcome back Indian Premier League to India”.
 Its is blessing in disguise for Indian Players once again as another IPL with its bundle of Twenty20 Matches comes before the Twenty20 World cup in West Indies.Hope this time around they dont mess up with player selections having a huge list of injuries or hidden injuries one might say,as it happened at the last year Twenty20 World Cup in England.
 Once again we are keeping our fingers crossed,be a Shane Warne’s Magic or Gilchrist’s Dynamics or Sangakarra’s Discipline would lift the IPL Trophy 2010 at the Podium or would it be the Evergreen Sachin lifting the Mumbai Indians this time or Shahrukh-Ganguly Combo works out for the Kolkota Knightriders or the Ageless,tireless servant of Indian Cricket Kumble’s Challengers for Bangalore or is it the Mr.Consistent Gambhir’s Daredevilry for Delhi or our own SuperKing Dhoni for Chennai……
 Lets wait and watch the drama or drama of IPL starting Tomorrow,Occupying the Slots of TV Serials and Soaps ,Cinema Release and Theatres for the next one month…