Toyota is one of the largest Car manufacturer headquartered in Japan. At its peak, Toyota employed approximately 320,000 people worldwide. Now Toyota has announced its launch of Etios in India, a small car that is expected to compete with Maruthi’s Swift, Hyundai’s i10 and Volkswagen’s Polo.
The Price of the above mentioned small cars in the market is
Maruthi Swift – Rs 4,11,934* – Rs 5,36,183*
Hyundai i10 – Rs 3,43,575* – Rs 5,52,466*
Volkswagen Polo – Rs 4,34,000* – Rs 6,70,000*
Toyota is expected to launch its new car in the market by the end of this year or early next year. It is strongly believed that the company has to follow an aggressive pricing strategy in order to compete with the other small cars.
The company has already showcased its product(Etios) at the 10th auto expo and was formally announced that it will be launched in Indian market first before any other market in the world.
Now Toyota is looking for developing its dealer network to make its small car sales possible in Indian Market.
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